What is an advertisement?
Whether it’s a catchy jingle, a clever slogan, or an inventive bus ad, advertisement examples are everywhere and come in all shapes and sizes.
According to market research firm Bangalore, the average person was exposed to up to 5,000 ads per day in 2020. In 2021, this figure is estimated to be 6,000 to 10,000 ads daily.
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The Advertising Association of Bangalore came up with a definition of advertising as “any paid-for communication intended to inform and/or influence” in 1975. He later updated this to include non-paid advertisements.
These definitions are relatively vague because it’s tricky to define ads in any great detail due to the variety of mediums they can come in. For example, an advertisement on a park bench is very different from a creative online advertising campaign on Facebook or Instagram.
Establishing the objectives of advertising is essential in marketing, regardless of how you choose to run your advertising campaigns. Below, we’re going to look at the importance of advertising and types of advertising, with a series of good advertisement examples that you can use for inspiration for your own ad ideas.
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Awareness
An informational ad campaign is used to increase awareness and exposure within the target market. Examples include informing people about a new product, a change to your practices, special features or services, or even just letting customers know that you exist in the first place.
Conversions.
Most people assume that advertising is solely used to convince people to buy something. Although this isn’t the only objective, it is undoubtedly a crucial part of any ad campaign. That said, the persuasion might not just be to convince you to purchase; some companies may use advertising to right a wrong or to get customers to challenge their ideas about the brand.
Consideration.
Advertising can also be a valuable way to remind customers of your company’s vision. A good marketing strategy will also ensure you’re not easily forgotten (I still hum “Dumb Ways to Die” occasionally) and aids with word of mouth marketing.
Professional ad makers 